Curate before releasing
We select projects for their point of view, not their ability to increase output.
Six principles for making and releasing synthetic music responsibly.
More output is not the same as more culture. Technology can expand the creative field, but it cannot replace taste, responsibility, authorship, or the decision to publish.
We make fewer things and stand behind them for longer.
We select projects for their point of view, not their ability to increase output.
The artist concept and emotional purpose guide the music, imagery, and campaign.
People direct, review, approve, and take responsibility for every public release.
We describe synthetic identities and tool-assisted methods plainly rather than creating confusion.
We keep usable records and favour owned, commissioned, licensed, or responsibly sourced material.
Catalogue data, credits, artist continuity, and audience trust matter after launch day.
“ Make work with a reason to exist,
then remain responsible for it. ”
Our About page explains the people, responsibilities, and release process behind these principles.